SEO is a combination of off-page and on-page activities for a project. However, companies must adopt the best SEO strategies to rank well and get desires results. Let us look at some of the top SEO activities:
- Keyword Research
Keyword research is the first initiative to have a superb SEO plan. The keywords should have relevance to your products or services to get sales on a top ranking. It is further essential to compare keywords of niche competitors to beat them in the race.
Google Keywords Planner is an excellent resource to use in keywords mapping, competition, traffic, and search volume. Instead of targeting the exact key phrases, use the long term keywords to gain top ranking within the stipulated time. Long-tail keywords are easier than to rank higher in the SEO campaign than exact phrases. But, keyword analysis is a fundamental part of the SEO audit process and before starting a campaign.
- Website optimization activities
Website optimization is one of the most critical activities for SEO professionals. The optimization activities include auditing the site to find broken links, URL optimization, page speed, mobile-friendliness, and web page contents with anchor text relevant to the products and services.
The service also includes submission of sitemap submission to inform search engine robots about the website. The meta tags optimization and Google my business listing are also an essential task in this stage. These are vital optimization to improve site usability and navigation for users.
- Create quality contents around selected keywords
Creating content around the keywords is another important task of the SEO activities. The keywords in the content should be placed naturally and avoid stuffing them, which is considered an illegal way to manipulate the search engine ranking. The articles, blogs, and guests should be written according to SEO guidelines following the allowed keyword density. However, the most crucial task is to resolve the query of visitors. The engaging and comprehensive content is crawled faster in the search engine and rank well.
- Create quality backlinks
Quality backlinks are one of the most important ranking factors of a website in the search engine. Many techniques are available to build links with sites of higher authority and relevant to your business. Articles, guest posting, and blogs are used to create links regularly with other reputed platforms to pass the link juice to your website. Even the blog commenting service, local listing, and social bookmarking are common ways to increase the link profile and domain authority of a site.
Quality external links coming to your website increase the probability of boosting ranking immediately.
- Follow webmaster guidelines and latest updates
Google and other search engines keep updating the guidelines about SEO best practices and methods. It is essential to remain abreast of the latest SEO updates and implement them on the website.
Some of the important updates you should check are RankBrain, Mobilegeddon, BERT update, Panda, and Hummingbird updates to use in increasing the SEO ranking. These techniques come under ethical SEO practices and considered important to avoid penalties. That is what the SEO services company follow in optimizing a website and promote businesses online.
